Newsletters are a great way to keep your business in front of your target market, keep your audience informed about your products or services, and to give out timely, useful information to your readers. A great newsletter will drive traffic to your website and help you to develop a loyal following. Here are 8 tips for a great newsletter.
Your newsletter needs to have great content! What is great content? Well written Information that interests and meets the needs of your audience. It can include updates about your products or services, new things happening at your company, employee highlights, new product offerings, product reviews, seasonal promotions, testimonials, limited offers or editions, and upcoming events.
You also need to provide information that is not limited to your company news, but that is topic relevant and beneficial to your readers. Include updates about your industry, new findings, links to articles by expert bloggers in your field, inspirational quotes on colored backgrounds, and fun cartoons.
Make sure you use best SEO (search engine optimization) practices in your writing. You want Google and other search engines to find your content. Use keywords, but focus on writing well as your priority. Do not stuff your newsletter with keywords or use them i na way that sounds stilted or awkward.
Use credible resources. Don’t reinvent the wheel. Find the heavy hitters among your competitors and sign up for their newsletters and read their blogs. Use Google searches to find stay current with your industry changes. While you can use the information you find, you MUST present it in a fresh, unique manner, and not copy anything or you will be plagiarizing. Google penalizes duplicate content. You can ruin your online reputation and get pulled from Google rankings.
How do you get the word out about your newsletter? Develop your newsletter and then promote it! Have sign up boxes on your website and all your social media sites. Use banners or arrows to draw attention to your registration forms. Offer specials that are available exclusively to your newsletter subscribers. Post links to your newsletter from your Facebook, LinkedIn, Twitter, Pinterest, Google+, and other social media communities. Post these links more than once and use different headlines.
Use lots of images. People love pictures. They help make your newsletter attractive and interesting. Pictures make it easy for people to understand your message. You can use pictures of your product, your office, your staff, and of the topics that you cover in your newsletter. Not good with a camera? There are online companies who provide thousands of royalty free images for reasonable prices. What does “royalty free” mean? Simply that for paying a fee you have permission to legally use these images on your website and newsletters. Remember, you can use your images more than once!
Use your analytics to find out what works. If your newsletters are not drawing traffic, read through these steps again and see if you have missed anything. Change your visual format. Change your content. If you are not a great writer, find a great freelance content writer. Keep tweaking the different aspects of your newsletter until you get it right. Your analytics will show you what works. When you see a spike in your website traffic on the day you post your newsletter, you know you are doing it right!
If you have a strong call to action, provide well written content that is relevant to your audience, maintain consistency in publication, use the available avenues to promote your newsletter, use attractive visuals and a layout that follows the principles of good design, you will have a newsletter that people can’t wait to read!
Need writers for your newsletter content? Fetch Response provides well written, engaging, and action driving content for a variety of business types. Contact us for more information.
Fetch Response! Retrieving Results with Social Media.