The Value of Blogging for Successful SEO
When Internet users go online to ask questions, search engines utilize complex algorithms (sorting rules) to find the most relevant answers. Page rank is the order that these results are shown to readers. The more closely an article appears to answer a search query, the higher is will rank on a search answer page. Search engine algorithms for high page ranking are always changing. While most people know there is a technical side to SEO (search engine optimization,) many do not realize that content marketing is also crucial for a successful SEO strategy. To achieve high page ranking, your website needs to provide consistent, fresh, relevant, and high-quality content. The most effective way to do this is through a well-written blog. Blogs offer many benefits. They make it possible to offer your audience interesting information that they can share. An active blog gives readers a reason to keep revisiting your website. One of their most important benefits of a business blog, however, is its value for SEO.
Websites with blogs get 55% more visitors than sites without one. Consistent high-quality blogging is crucial to achieve high page ranking with search engines. Blogging will provide 97% more inbound links. Marketers who blog consistently are 13 times more likely to get a positive ROI (return on investment.) Here is an amazing statistic: Website blogging has been shown to result in 434% more indexed pages!
How Blogs Affect Search Engine Optimization
SEO is the process of making websites and web pages easier for search engines to find, evaluate, and list in search results. Google and other search engines want to provide their subscribers with the best possible user experience. Search engines strive to deliver accurate and timely information that best answers search inquiries. Each search engine uses a complex set of rules (algorithm) to sort through billions of bytes of data to locate the most current, relevant, well-written, and reliable sources of information. When you provide relevant information to search engines, they will boost your website’s visibility. Greater visibility results in more visitors, leads, and ultimately more sales. The most effective way to get the attention of search engines is by maintaining a business blog.
On-page and off-page SEO Techniques
Successful SEO (organic search) is achieved through both “on-page” and “off-page” techniques. On-page SEO refers to the actions taken by your content creators to make their content pages easily found by search engines. Off-page SEO are actions taken away from your website to promote your organic (unpaid) website. Paid advertising is not considered part of SEO.
On-page SEO techniques
- Providing new, quality content (this is the most important SEO factor)
- Keywords in your meta titles, metadata, and alt text, and static URLs
- Proper formatting of text headings, sub-headings, and body text
- Internal links to other relevant information
- User friendliness
- Fast page loading speeds
- Mobile friendly pages
- No broken links
Off-page SEO techniques
- Social media.
- External link building and exchange
- Social bookmarking
- Content marketing
- Search engine citations (for brick and mortar businesses)
- Blog articles, video, and image submissions to directories
Writing A Successful Blog
Blog articles are not for sales promotion.
Google and other search engines look for posts that answer people’s questions. They value timely and interesting articles that provide information and solve readers’ problems. Blogs used mainly for business promotion will not help with SEO. They will also not develop a readership.
Write for people not search engines.
Search engines are looking for articles that are written in normal speaking language. Google will penalize your site for keyword stuffing. Do not copy content from other sources. When a search engine finds plagiarized content, it ignores it. Rephrase the information and add additional resource information. Write it in your own “voice.” Repurpose articles by rewriting them and adding new data. Use internal links that direct readers to your previous blog articles that have relevancy to your new post.
Longer articles are read more often than short articles.
Write at least 300 words and strive for a thousand or more. 80% of your blog articles should be straight information, while 20% of your content can tie in a business promotion with your informational message.
Achieving SEO requires a solid strategy with many components. You need to use on-page and off page SEO tactics. Your blog can plays an important role in the success of both sets of SEO techniques. The value of blogging for successful SEO cannot be overstated. Make sure you have a blog presence to achieve SEO for your website.
Resources: Business to Community, HubSpot, Sales Hub, Uptik Marketing, Forbes, Open Vine Solutions, Neil Patel, Search Engine Land
Fetch Response offers content writing for websites, blogs, and social media posts. Located in sunny Denver, Colorado, Fetch Response specializes in social media marketing for retail businesses which include jewelry, spas, personal fitness, health and lifestyle products, and fashion.